- A-Z
- Jena Economics Rese...
- Volume 12
- My Peers are Watchi...
- Author
- published
- Fri Dec 21 2018
- Number of discussion paper
-
2018-019
- keyword(s)
-
experiments
interpersonal closeness
Pay-What-You-Want
social image concerns
social preferences
- abstract
-
We experimentally investigate two relevant drivers of payments in voluntary settings: the effects of audience and peers. Our 2×2 between-subjects design varies the interpersonal closeness of buyers (Strangers vs. Peers) and the observability of their payments to other buyers (Anonymous vs. Public). This allows us to enrich the research on both drivers and identify whether payment observability (audience effect), the presence of known others (peer effect), or the combination of both affects voluntary payments. Payments are, on average, higher if they are made public and if buyers feel close to each other. While the effect of audience and peers on payments is additive in total, we do not find an interaction effect, if payments are observed by peers.
- article pub. typess JER
- Research article
- article languages JER
- Englisch
- JEL-Classification for JER
- C91 - Laboratory, Individual Behavior ; D03 - Behavioral Microeconomics: Underlying Principles†; L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
- URN
- urn:nbn:de:urmel-d810c08a-7d0b-41a2-a67f-529feb9372a80-00271861-15