- A-Z
- Jena Economics Rese...
- Volume 8
- Social Comparison a...
- Author
- published
- Mon Dec 1 2014
- Number of discussion paper
-
2014-031
- keyword(s)
-
interdependent preferences
reference point
risk aversion
Social comparison
- abstract
-
This paper studies the effects of social comparison on risk taking be- havior. In our framework, decision makers evaluate the consequences of their choices as changes with respect to both their own and their peers’ conditions. We test experimentally whether different positions in the social ranking determine different risk attitudes. Subjects interact in a simulated workplace environment, where they receive possibly different wages as compensation for effort and then undertake a risky decision that may give them an extra gain. We find that social comparison matters for risk attitudes. In addition, risk aversion decreases with the size of social gains. As a consequence, subjects are less risk averse in social loss than in small social gain, whereas their risk attitudes do not differ between social loss and large social gain.
- article pub. typess JER
- Research article
- article languages JER
- Englisch
- JEL-Classification for JER
- C91 - Laboratory, Individual Behavior ; D0 - General; D81 - Criteria for Decision-Making under Risk and Uncertainty
- URN
- urn:nbn:de:urmel-c233ddee-76ce-40c0-a479-bef20c9720943-00239427-16