- A-Z
- Jena Economic Resea...
- Volume 2
- Venturing Beyond th...
- Autor(in)
- Erschienen
- 30. Januar 2008
- Nummer des Discussion-Papers
-
2008-010
- Schlagwort(e)
-
Athletics
Entrepreneurship
Korea
Mega-Sporting Event
Self-Leadership
Ultramarathon
Ultrarunning
- Zusammenfsg.
-
This article describes the entrepreneurial development and professionalism of ultradistance running (ultrarunning) in South Korea, culminating with the hosting of the IAU World Cup 100K in 2006. This case study-based research provides evidence of various macro-environmental and individual drivers of a grassroots entrepreneurial process, contextualised in Korea’s sporting culture. Macro-environmental factors include the economic crisis and Korean cultural values of comradery, emotional expressiveness and entrepreneurial spirit. At the individual level, self-leadership, focus, persistence, team dynamics and access to resources explain the growth of ultrarunning and the commitment to hosting the IAU World Cup. Implications for sports entrepreneurship and grassroots-initiated mega-sporting events in Asia are discussed.
- article pub. typess JER
- Research article
- article languages JER
- Englisch
- article research fields JER
- entrepreneurship
- JEL-Classification for JER
- L26 - Entrepreneurship ; M13 - New Firms; Startups ; N85 - Asia including Middle East ; N95 - Asia including Middle East