Persuasive Silence Volume 6 Jena Economic Research Papers 2012-04-04 2012 2007 2012-014 Signaling game Consideration set Counter signaling Limited attention Marketing Advertising In the market where inattentive buyers can fail to notice some feasible choices, the key role of marketing is to make buyers aware of products. However, the e¤ective marketing strategy is often subtle since marketing tactics can make buyers cautious. This paper provides a framework to analyze an e¤ective marketing strategy to persuade an inattentive buyer in an adverse selection environment. We investigate how an attention-grabbing marketing can "backfire" and when it can be e¤ective. jportal_jpjournal_00000016 2012-04-04T07:15:45.477Z 2012-04-04T07:15:24.837Z