The role of reciprocation in social network formation, with an application to blogging Volume 5 Jena Economic Research Papers 2011-03-22 2011 2007 2011-015 Bloggers Friendship LiveJournal Media Panel Data Reciprocation Reciprocity Social Capital Social Networks This paper deals with the role of reciprocation in the formation of individuals’ social networks. We follow the activity of a panel of bloggers over more than a year and investigate the extent to which initiating a relation brings about its reciprocation. We adapt a standard capital investment model to study how reciprocation affects the build-up of the individual social capital of bloggers, as measured by their links and interactions with others. This allows us to measure the role of content production and link seeking in the dynamics of online social networks and to differentiate the social networking and media aspects of blogging. jportal_jpjournal_00000016 2011-10-04T07:28:52.647Z 2011-03-22T13:40:54.999Z