Regional Dimensions of Liability of Foreignness: Between a Rock and a Hard Place?
- 2007-06-27
- słowo kluczowe
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automotive market
Liability of foreignness
multinational strategy
- streszczenie
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In this paper we develop optimized localization strategies for multinational firms to overcome their liability of foreignness by adding a regional dimension. We explore conceptually whether economic stress in a region has a mitigating or reinforcing effect. We test this analytical framework empirically on the highly internationalized German car market and find that economically depressed regions are promising stepping stones into foreign markets.
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2007-023
- article pub. typess JER
- Research article
- article languages JER
- Englisch
- article research fields JER
- entrepreneurship
- JEL-Classification for JER
- F23 - Multinational Firms; International Business ; L62 - Automobiles; Other Transportation Equipment ; M10 - General
