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- Jena Economic Resea...
- Volume 1
- Regional Dimensions...
Regional Dimensions of Liability of Foreignness: Between a Rock and a Hard Place?
- Autor(in)
- Erschienen
- 27. Juni 2007
- Nummer des Discussion-Papers
-
2007-023
- Schlagwort(e)
-
automotive market
Liability of foreignness
multinational strategy
- Zusammenfsg.
-
In this paper we develop optimized localization strategies for multinational firms to overcome their liability of foreignness by adding a regional dimension. We explore conceptually whether economic stress in a region has a mitigating or reinforcing effect. We test this analytical framework empirically on the highly internationalized German car market and find that economically depressed regions are promising stepping stones into foreign markets.
- article pub. typess JER
- Research article
- article languages JER
- Englisch
- article research fields JER
- entrepreneurship
- JEL-Classification for JER
- F23 - Multinational Firms; International Business ; L62 - Automobiles; Other Transportation Equipment ; M10 - General